jingle all the way!

the commercial jingle. the ringing melody paired with the catchy phrase that convinced you to go out and buy or do something. whether it was carvel ice cream, doublemint gum, or the animal (new from galoob), it ALWAYS stuck in your head, even when you didn't want it to.

recently, i was watching tv and things have DEFINITELY changed. a couple beer commercials later, and the 'jingles' were swapped out for songs straight from my itunes library! Bud Light Lime with Santigold in the background and Amstel with Brazilian Girls! how do they choose these tracks? obviously they're trying to reach certain demographics mainly through the power of music. very smart!

and looking back, there are quite a few commercials w/ soundtracks that are 30 seconds of coolness. here's a quick list i compiled (err.. tweeted) with the help of one of my buddies, @PatPoon.

Bud Light Lime - Santigold/Lights Out

Honda Civic SI - M.I.A./Galang

Verizon Wireless - Feist/My Moon, My Man

Cadillac SRX - Phoenix/1901

vitaminwater - Kid Cudi/Pursuit of Happiness

Ford Edge - Band of Horses/Funeral

HTC - Nina Simone/Sinnerman

Geico - Röyksopp/Remind Me

Lincoln MKS - Daft Punk/Technologic